Held as part of the annual State of Design festival, the Reinvention of Punt Road workshop brought together prominent players who define the urban design direction of Melbourne.
In the four-hour session, six separate groups tackled specific sections of the notorious eye-saw. The resulting design directions were as varied as the experience of the participants. Naturally, some groups proposed a cut-and-cover approach to concealment. While others confidently re-diverted traffic creating human-scale develop. All of the six groups created thought-provoking suggestions to improve the visual aesthetic and design function of this much maligned stretch of road. With government and development stakeholders present it is hoped that the workshop will led to a deliberate and planned approached to reinvigorate Punt Road.
We might even see a Punt Paradise in the near future – watch this space!
Amongst the gamut of creative, digital, media and integrated marketing agencies, E2 can confidently own the sensory engagement approach. And as more and more communications with consumers are all about changing human behaviour, and building brand preference, it is likely that this sensory approach to communications will become more prevalent in the future.
With this perspective in mind, E2 have come up with a series of talks which do exactly that, they talk about how we can develop in depth conversations with consumers, across a multitude of experiences by engaging the 5 senses.
Experience Corner will be running as part of State of Design Festival in Melbourne (14-25th July) and Sydney Design Week (31st July - 15th August). These talks come of the back of E2 winning B&T Experiential Agency of the year. The talks will challenge opinions and current customs about, mainly experiential design. By bringing the design and communications worlds together we think we could be defining a new category.
I can't reveal the speakers just yet, but they are all authorities on how experiences can change how we respond to brands, be it design, digital, retail, sensory, etc, you get the picture?
Watch this space over the forthcoming weeks for further info.
E2, fusing brands with neurons since 2008.
After the accolade of winning B&T Experiential Agency of the year, E2's christmas party this year was full of bogan cheer. The whole team gathered together at Bronte, where tequila and mexican hats were the order of the day. As resident photographer of E2, I managed to capture some of the more spontaneous moments of the day, using 35 mm b&w film. 
