Suspendable Sculpture

Janet Echelman’s 230-foot-long aerial sculpture “1.26” suspends from the roof of the 7-story Denver Art Museum above downtown street traffic to commemorate the inaugural Biennial of the Americas:



Echelman drew inspiration from the NASA Jet Propulsion Laboratory’s announcement that the February 2010 Chile earthquake shortened the length of the earth’s day by 1.26 microseconds by slightly redistributing the earth’s mass.



Because this monumental sculpture is made entirely of soft materials, it is animated by the wind. Its fluidly moving form contrasts with the rigid surfaces of the surrounding urban architecture. At night, colored lighting transforms the work into a floating, luminous form while darkness conceals the support cables.

‘The Business and Design Mind’

The design and business mind share more in common than many would believe. The perception of the business mind as financially-driven, pragmatic and clinical is founded on our collective experience. From this position, there is little that the design and business minds share in common. However, on deeper investigation there are some key similarities. In these instances it would wise for both business and design minds to apply learnings from each other. This interactive presentation will examine the skills that designers exhibit, namely the ability to simultaneously think on multiple levels in devising a plethora of solutions and in the process determining the best solution from those proposed. During this session, David will lead attendees through a practical exercise which demonstrates the marked differences between these two minds and how both can benefit from understanding each other.

David Grant E2 strategist presents ‘The Business and Design Mind’ at the Brain Art Exhibition, on March 9, 2011 (Free Entry).

12:30 – 2:00
Global Gallery
5 Comber Street
Paddington 2021
Australia

Tickets are $85, but free entry is available as a special offer to e2 blog readers. Get in touch with david@e-2.com.au if you are interested!

American Design Heroes

Form and function. Vision and pragmatism. Agitators and conformists. Wednesday, March 3rd at the American Club Sydney, Alex Ritchie and furniture expert, Alan Boyd, will discuss the impact of three iconic American design heroes: Harley Earl and Charles and Ray Eames.



Click here for tickets.

Projected Experience

Mr. Beam transforms an entirely white room using 3D mapping, two projectors and a garish colour scheme. Patterns aside, the blank canvas and infinite variety of interior designs present intriguing possibilities within the concept of a completely transient experience:

Living Room from Mr.Beam on Vimeo.

Alex Ritchie in Australian Creative Power 20 Issue

Our Creative Director, Alex Ritchie, has been included in the latest issue of Australian Creative, covering today's leading creatives, who are earning the respect of clients and peers alike:


Alongside top advertising execs and renowned photographers, Alex is noted for his talent, vision and "ability to process large amounts of information in a short timeframe and produce ideas that are both original and functional".

Read the full article and others on our Press page.

New York, New York Comes to Melbourne

This Wednesday, February 2nd, we hosted the second installment of our New York Experience talk in Melbourne. More than 35 of our clients and friends gathered to hear Creative Director, Alex Ritchie, recount our recent visit to the Big Apple:

New York, New York

Late last year, we visited New York City for a client audit and discovered some inspirational environments and innovative designs which we find particularly relevant to what we do here at e2.

To showcase our findings, we hosted an event for clients and friends, complete with a hot dog van and American beer:

Architects of Air

The team visited Mirazozo by Architects of Air at the Opera House this past Friday. A giant inflatable sculpture of light and colour, the exhibit is handmade and inspired by religious structures such as Islamic mosques and Gothic cathedrals.

We thoroughly enjoyed this unique multi-sensory art experience, so much so that our Insights Director, Ben, was compelled to write a thought piece on the work. Read his article on our website:

The Noun Project

The Noun Project’s mission is to share, celebrate, and enhance the world’s visual language. Their goal is to collect and organize all the symbols that form our language into one easy-to-use online library that can be accessed by anyone.


A visual language that can be understood by all cultures and people is an idea we find fascinating and highly useful. More examples below:

B&T Awards Night 2010

A few images from the B&T Awards at Randwick Racecourse on December 3rd: