Sestosenso for BMW

In Milan this year, visitors to an installation by London designer Paul Cocksedge at the Milan showroom of lighting brand Flos could view an animation of a BMW 6 Series car only by putting their heads inside a plastic lamp shade.

Called Sestosenso, the installation featured conical lamp shades suspended in a white-walled room. Through the shades visitors can view a movie of the new BMW 6 Series projected on the wall that is invisible to others in the room.

Food Shopping Destinations

In recent research on the grocery store experience, we have found a few global best practice examples of food retailers doing it right. Wholefoods is amongst the top three. By revolutionising the way customers browse, try and buy, they have transformed their stores into destinations and created an appeal that draws not only a local crowd, but those who come to area specifically to visit a Wholefoods store.

The enormous 6,000 sqm space is one you might come to do your weekly food shop, but it is just as easily a great place to pop in for a quick meal, a beer or a glass of wine:

Heightened Street Theatre

Target’s Kaleidoscope Fashion Spectacular, run on the side of The Standard in New York in 2010, has won Gold at The One Show 2011. The light and fashion extravaganza, featuring 66 dancers, was played out in the windows of 156 rooms with 44,640 LED bulbs, and original music from Sam Spiegel. On the street below models wore new autumn fashion from Target outfitters including Mossimo, Merona, Converse and Liz Lange.

The World Park

The World Park was created by Michael Ferrare, Founder of Agency Magma — a next generation advertising and creative content agency that helps brands explore new and innovative marketing approaches. Magma specialises in integrated media campaigns.

The participate in this event, all you need is a web-enabled smartphone and a Parkode™ or Qr-Code reader. On the day of, you receive a map which helps guide you along an interactive tour of New York's Central Park.

Using the QR-Reader application, you can scan our location-based game codes called Parkodes™ — small digital trees. Each Parkode™ reveals a question relating to its exact location.

Answers come along with entertaining content and information you perhaps never knew about Central Park. Every map has a personal scorecard which you can use to compete with your friends across categories such as: Science & Geology, Pop Culture, Art & Music and History.

Barneys Retail Theatre

Barney’s New York launched their latest fashion range (and accompanying window displays) with an interesting piece of ‘performance art’ by fashion icon Daphne Guinesse. At 5pm local time, one of the Barneys windows turned into a changing room in which Daphne Guinesse changed into one of her outfits before leaving for the prestigious Metropoliton Museum’s Costume Gala event.

The performance was filmed and streamed live. It’s a great piece of retail theatre with an engaging back story - one of the most effective ways to launch a new line:

The e2 Amazing Race

For our quarterly creative day in March, our internals teams staged their own version of "The Amazing Race". Armed with a camera and designated colour, each team was released from the Paddington office with four hours to complete a checklist of findings across the eastern suburbs.

The objective? Quality, not quantity. The more unusual a team's photographs, the more points they would be awarded. There were no restrictions to any one area. Let the team with the best photos win...

With the highest number of creative, bizarre, embarrassing and sometimes dangerous photos, our interiors department team came out on top.

As a result, we now have 197 team photos we will never be able to show anyone. Here are a selected few ...

The Future of Advertisements

With an audience increasingly disengaged by the usual bombardment of advertising and promotions, a few forward-thinking brands are developing ways to entertain, as well as inform. From the use of projection mapping to living billboards and 3D print methods, we applaud those brands who employ innovation, rather than scale or quantity, to attract our attention.

Cargo Container Housing

Cargo container house plans have come a long way since people first started thinking of ways to to make these industrial boxes work as habitable spaces. While they have always be eco-friendly insofar as they recycle used shipping containers, they have evolved not only along stylistic but also sustainable directions.

Illusive Environments

For the Fall 2010 Collection, Diesel wanted to create a dynamic and architectural model entrance utilizing metallic and reflective surfaces that would appear to emerge from the vast white-washed cinderblock venue wall.

A Museum for the Old and New

We have been following the Museum of Old and New Art in Hobart, Tasmania since its opening in January this year. Designed and funded by David Walsh, MONA exhibits his own favourites from around the world and visitors can enter free of charge.

There are no labels on any of the artworks, instead visitors are given a touch screen MP3 player which can detect where it is in the building and tells you what artworks are nearby; you can read or listen to information about them.

The pieces are laid out in a way that feels uncoordinated; ancient Egyptian mummies are displayed alongside modern multimedia works. This is to show the art works as art, not as a chronological collection of a history of art.