Tuesday, December 14, 2010

B&T Awards Night 2010

A few images from the B&T Awards at Randwick Racecourse on December 3rd:

Monday, December 6, 2010

B&T Experiential Agency and Specialist Agency of the Year 2010 Winners

We are pleased to announce that this past Friday we received two B&T awards for ‘Experiential Agency of the Year’ and ‘Specialist Agency of the Year’ 2010.

The judges
for Experiential Agency credited us with out-of-the-box thinking, saying we “have taken the category to a new level”: “They have a sense of genius about them and the way they talk about the space with such clarity and confidence, gives you a real sense that they are a true experiential agency”. At e2, we believe that a holistic approach is the best way to create a truly memorable experience, and we are glad that industry experts agree.

The award for ‘Specialist Agency’ is given to a business which exceeds expectations in a particular field. The judges in this category described our work as “world class” and noted our global resonance in support of their decision. Our unique approach makes us specialists in what we do, and we are honoured to receive the award after only three years in the industry.

A BIG thank you to all of our clients, friends and family, without whom we would not have achieved these!

Friday, December 3, 2010

The Death of Harold

We are very sad to report the sudden death of our office gnome.... At two months old, he had accomplished much more than most his age, from completing a degree with Billy Blue to leading our nighttime security team. He will be missed.

Friday, November 26, 2010

Urfun Lab Installation

An installation by India based architects and designers Urfun Lab Surat transforms an eyesore into vivid public art using storm water pipes. We love the simplicity of the idea and its effective result:

Tuesday, November 23, 2010

Australian Creative: The Annual

The Australian Creative Annual Issue has included e2 in their feature of "The Year's Best Work". Members of the e2 team were named for the design of OPSM's Eye Hub in Hawthorn, VIC and for the VB Pop-Up Pub experiential campaign. Visit the Press page on our website for the full article:

Thursday, November 18, 2010


We are fascinated by Dainippon Type Organization's hand-made wood blocks. The organization breaks Japanese Katakana, Hiragana and the alphabet into pieces to recompose the parts and produce new characters - they even create images of the terms they spell:

Thursday, November 11, 2010

A Return to Traditional

The New York Times has highlighted a trend in retail towards to smaller stores, in response to the economic crisis. We find the result to be a refreshingly traditional experience, in which shopfronts welcome the surrounding community with a more engaging style:

Friday, November 5, 2010


This work was done in Bocchignano, Italy, as part of the group project "20 Eventi". We love the unexpected yet seamless integration of materials:

Friday, October 29, 2010

InFrame TV: Alex Ritchie

Our Creative Director, Alex Ritchie, was recently interviewed by InFrame TV for our 'Reinvention of Punt Rd' Master-Class at State of Design in Melbourne, July 2010. Alex speaks about the idea, the success, and the legacy we hope to build on at next year's event:

Punt Rd Project - State of Design from Compulsive on Vimeo.

The Fincube: Experiential Accommodation

How could a temporary and simple accommodation, coping with the demands of a mobile society and its nomadic lifestyle, look like?

 This was the question Werner Aisslinger, the famous designer, tried to answer in 2002 by inventing the Loftcube, a solid and mobile living unit guaranteeing high quality of accommodation. Following the designer's vision, the Fincube-Team developed a genuine and sustainable living unit in harmony with the rural landscape.


Brooklyn-based office snarkitecture has designed a pop-up store in collaboration with American fashion designer Richard Chai in New York City. Contained by a simple black box, the interior features a topographical wall treatment constructed out of white foam that transforms the temporary space into an urban glacial cavern.

Underwater Experience

British artist, Jason de Caires Taylor, created these 400 sculptures from casts of real people and placed them on the ocean floor outside of Mexico's Isla Mujeres National Marine Park. La EvoluciĆ³n Silenciosa (The Silent Evolution) aims to encourage coral growth in the waters close to Cancun. The result is a thoroughly engaging - and sustainable - underwater experience.

Thursday, October 21, 2010

An Effective Illusion

This espresso bar to be located near Grand Central Station in New York was designed by New York studio Nemaworkshop to resemble a library turned on its side. Called D’espresso, the interior has been rotated 90 degrees so that one wall features herringbone-pattern wooden flooring while the opposite wall will have pendent lights protruding horizontally. The result is both original and convincing.