Wednesday, May 19, 2010

Australian Creative Article: Emotional intelligence

There are some people you meet in life who may amuse, entertain, even keep you on your toes, but there are few that truly delight, both intellectually and creatively.

Robbie Robertson, managing director of experiential design consultancy E2, is one of them. We all know them. They have that extra something that makes us sit up and take notice, manage to keep our (otherwise waning) attention and make us miss them when they are gone.

Fortunately, you don’t just have to take my word for it. The long list of brands that have come to E2 in the last two years of the company’s short existence is testimony to its ability to not just offer, but to deliver something rather different.

E2 has completed over 178 projects in the last two years and is currently working on another 40, for brands both here and abroad, including Qantas, Commonwealth Bank, St George, Sony, Kodak, Westfield, Herman Miller, Virgin Mobile and News Ltd.

It is not hard to see how clients are engaged by E2. Reeling clients in with a fancy sales pitch is the easy part: retaining them and nurturing them so that they become a part of the fabric of the place itself and wouldn’t even consider going anywhere else is another question. This is where E2 excels.