Friday, May 27, 2011

Sestosenso for BMW

In Milan this year, visitors to an installation by London designer Paul Cocksedge at the Milan showroom of lighting brand Flos could view an animation of a BMW 6 Series car only by putting their heads inside a plastic lamp shade.

Called Sestosenso, the installation featured conical lamp shades suspended in a white-walled room. Through the shades visitors can view a movie of the new BMW 6 Series projected on the wall that is invisible to others in the room.

Friday, May 20, 2011

Food Shopping Destinations

In recent research on the grocery store experience, we have found a few global best practice examples of food retailers doing it right. Wholefoods is amongst the top three. By revolutionising the way customers browse, try and buy, they have transformed their stores into destinations and created an appeal that draws not only a local crowd, but those who come to area specifically to visit a Wholefoods store.

The enormous 6,000 sqm space is one you might come to do your weekly food shop, but it is just as easily a great place to pop in for a quick meal, a beer or a glass of wine:

Friday, May 13, 2011

Heightened Street Theatre

Target’s Kaleidoscope Fashion Spectacular, run on the side of The Standard in New York in 2010, has won Gold at The One Show 2011. The light and fashion extravaganza, featuring 66 dancers, was played out in the windows of 156 rooms with 44,640 LED bulbs, and original music from Sam Spiegel. On the street below models wore new autumn fashion from Target outfitters including Mossimo, Merona, Converse and Liz Lange.

Friday, May 6, 2011

The World Park

The World Park was created by Michael Ferrare, Founder of Agency Magma — a next generation advertising and creative content agency that helps brands explore new and innovative marketing approaches. Magma specialises in integrated media campaigns.

The participate in this event, all you need is a web-enabled smartphone and a Parkode™ or Qr-Code reader. On the day of, you receive a map which helps guide you along an interactive tour of New York's Central Park.

Using the QR-Reader application, you can scan our location-based game codes called Parkodes™ — small digital trees. Each Parkode™ reveals a question relating to its exact location.

Answers come along with entertaining content and information you perhaps never knew about Central Park. Every map has a personal scorecard which you can use to compete with your friends across categories such as: Science & Geology, Pop Culture, Art & Music and History.