Friday, May 27, 2011

Sestosenso for BMW

In Milan this year, visitors to an installation by London designer Paul Cocksedge at the Milan showroom of lighting brand Flos could view an animation of a BMW 6 Series car only by putting their heads inside a plastic lamp shade.

Called Sestosenso, the installation featured conical lamp shades suspended in a white-walled room. Through the shades visitors can view a movie of the new BMW 6 Series projected on the wall that is invisible to others in the room.

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