Friday, April 29, 2011

Barneys Retail Theatre

Barney’s New York launched their latest fashion range (and accompanying window displays) with an interesting piece of ‘performance art’ by fashion icon Daphne Guinesse. At 5pm local time, one of the Barneys windows turned into a changing room in which Daphne Guinesse changed into one of her outfits before leaving for the prestigious Metropoliton Museum’s Costume Gala event.

The performance was filmed and streamed live. It’s a great piece of retail theatre with an engaging back story - one of the most effective ways to launch a new line:

Friday, April 22, 2011

The e2 Amazing Race

For our quarterly creative day in March, our internals teams staged their own version of "The Amazing Race". Armed with a camera and designated colour, each team was released from the Paddington office with four hours to complete a checklist of findings across the eastern suburbs.

The objective? Quality, not quantity. The more unusual a team's photographs, the more points they would be awarded. There were no restrictions to any one area. Let the team with the best photos win...

With the highest number of creative, bizarre, embarrassing and sometimes dangerous photos, our interiors department team came out on top.

As a result, we now have 197 team photos we will never be able to show anyone. Here are a selected few ...

Friday, April 15, 2011

The Future of Advertisements

With an audience increasingly disengaged by the usual bombardment of advertising and promotions, a few forward-thinking brands are developing ways to entertain, as well as inform. From the use of projection mapping to living billboards and 3D print methods, we applaud those brands who employ innovation, rather than scale or quantity, to attract our attention.

Friday, April 8, 2011

Cargo Container Housing

Cargo container house plans have come a long way since people first started thinking of ways to to make these industrial boxes work as habitable spaces. While they have always be eco-friendly insofar as they recycle used shipping containers, they have evolved not only along stylistic but also sustainable directions.