Friday, June 24, 2011

Retail Theatre ... literally

In an appropriate response to the rising retail trend, Urban Outfitters has taken a more literal approach to the concept of retail theatre and customer experience. Refurbishing an unused theatre in Stockholm, the apparel store left the original facade largely untouched. The result is a truly experiential journey, from entry to exit.

Friday, June 17, 2011

Friday, June 10, 2011

e2 Creative Day

For our quarterly creative day, the team split into four groups and decided on an activity of their choice for the afternoon. Some went to the Bondi Winter Festival; others sketched along their walk to Manly. The only group who came back with photos were those who visited Cockatoo Island... We suspect the others lost theirs at the pub.

Friday, June 3, 2011

Best Retail Design in the Asia Pacific

In Shanghai this week, our design of the OPSM Eye Hub received the award for Best Retail Design in Asia Pacific at the Asia Pacific Property Awards.

As the highest scoring design in the retail category, Eye Hub will now take the international stage, representing Asia Pacific at the International Property Awards in London this December. We will compete against winners from Europe, Africa, the Americas and Arabia, for the title of World’s Best in Retail Design.

Chris Beer, CEO of Luxottica APAC and China, announced: “When you take a truly exceptional concept like OPSM Eye Hub - with the focus of providing an equally unique and engaging customer experience, the design of the store is paramount. e2 understood what we wanted to achieve – an in store journey that touched each of the five senses. Through this collaboration, together we have delivered an unparalleled customer experience for the optometry sector.”

The Asia Pacific Property Awards are part of the International Property Awards and known to be the world’s most prestigious property competition. A record number of 21 different countries took part in the Asia Pacific Awards this year.

We are proud to be named Australia’s leading retail designer and humbled by the inclusion of our design amongst the world’s best.

For recent more news, please visit our website:

Wednesday, June 1, 2011

BRW Fast Starters 2011

After three and a half years of upward growth, we are proud to be included for a second time on BRW's 2011 Top 100 Fast Starters list. The list recognises Australia’s top start-up companies and is determined by businesses who have made an impact in their particular industry.

Ranked 50, above last year's position at 68, we look forward to what the next year brings in growth and development.