The design and business mind share more in common than many would believe. The perception of the business mind as financially-driven, pragmatic and clinical is founded on our collective experience. From this position, there is little that the design and business minds share in common. However, on deeper investigation there are some key similarities. In these instances it would wise for both business and design minds to apply learnings from each other. This interactive presentation will examine the skills that designers exhibit, namely the ability to simultaneously think on multiple levels in devising a plethora of solutions and in the process determining the best solution from those proposed. During this session, David will lead attendees through a practical exercise which demonstrates the marked differences between these two minds and how both can benefit from understanding each other.
David Grant E2 strategist presents ‘The Business and Design Mind’ at the Brain Art Exhibition, on March 9, 2011 (Free Entry).
12:30 – 2:00
Global Gallery
5 Comber Street
Paddington 2021
Australia
Tickets are $85, but free entry is available as a special offer to e2 blog readers. Get in touch with david@e-2.com.au if you are interested!
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